Deep blue anchors Urbandale’s history, while bright blue, orange, and magenta inject a modern, welcoming energy. The bold intersections of these colors visualize community connection, bridging the gap between then and now.

The “DU” logomark uses dimensional layering to represent a community building its future right upon a rich history. By overlapping bold shapes and colors, we’ve created an entirely new layer of experience, capturing that exact moment where Urbandale’s past meets its next chapter.

Downtown Urbandale has standards for reproducing colors so they always look consistent, no matter where they appear. For example, the logo should be reproduced in full color whenever possible.

These colors should be incorporated throughout Downtown Urbandale communications and are equivalent to the Pantone Matching System numbers listed in the table below. For four-color process printing (also known as full-color printing), refer to the CMYK values shown. For desktop publishing, such as Microsoft® Word or Microsoft PowerPoint, refer to the RGB (print/on-screen) values. For web applications, refer to the RGB (print/on-screen) values or Hexadecimal web values.

The Pantone and CMYK values provided can be used on both coated and uncoated paper when printing. Although variations in color will occur, try to match the colors as closely as possible. For applications in color systems not included here, use the Pantone values for color matching.